generandi
Our team
JUAN PRADOS EDWARDS
Managing Director
Forestry Engineer by the Polytechnic University of Madrid, MBA by the ESADE Business School and Master in Viticulture and Enology. Expert in trade operations of wood and biomass, with 20 years of experience in Europe, South America, Asia and Africa. He has extensive knowledge in maritime logistics and operations related to the wood industry. Experience in production of non-timber forest products. Large experience in agri asset management of different crops (vineyard, nuts, olive, rice, herbs, pear, etc.)
Since 1998 he has been active in the associative world, where he was Vice President of the European Confederation of Wood Industries, member of the Management of the Spanish Confederation of Wood Businessmen, President of the project of wood promotion “Living with Wood” , member of the PEFC-Spain management and vice president of the Association of Foresters of Madrid.
ANA ALCAIDE
CFO
Ana holds a bachelor degree in Administration by Universidade Complutense de Madrid and has more than 20 year-experience as responsible for finance for public and private-owned companies.
Besides her responsibilities supervising the administration and accounting for the companies of the group at each regional office (Madrid, Extremadura and Andaluzia in Spain and Castelo Branco in Portugal), she is also responsible for producing the reports to the investment funds, as well as for the financial analysis of new acquisition opportunities. Ana is also responsible for Human Resources.
beatriz del castillo
Tech, Market Analysis and Innovation Manager
Forestry Engineer with a Master’s Degree in Forest Management from the Polytechnic University of Madrid and MBA from the Camilo José Cela University. She has more than 20 years of experience. Beatriz was Manager of the Spanish Confederation of Wood Industries until 2014, in direct contact with companies throughout the value chain of the wood and biomass sector. Member of the National Forestry Council, of the Observatory of the Wood Sector and of the Secretariat of the CTN of Solid Biofuels of AENOR. Between 2014 and 2016 he developed numerous innovation projects related to energy, forest management and sustainability. From 2016 to 2021 she worked in Aqualia (FCC group) as head of the Innovation Management System and PMO.
JAVIER GONZÁLEZ
AGRI-ASSET MANAGER
Agronomist by the University of Seville. Javier has more than 25 years of experience establishing, managing and selling numerous agricultural crops in the regions of Andalusia and Extremadura, Spain. Experience in stone fruit, kiwi, cherry, asparagus and plum.
DANIEL MADRID GARCIA
European Trading Director
Forestry Engineer with a Masters Degree in Forest Management by the Polytechnic University of Madrid (Spain), He’s been responsible for Generandi’s Technical Office since 2012, there he has specialized in the international market of pulpwood, panel and biomass, as well as in the Iberian market of industrial wood. He has been an auditor in the control of biomass volumes and stock in biomass power plants, and in international litigations. He is a former member (spokesperson) of the normalization committee 164 of solid biofuels of AENOR (Spanish normalization committees). Since 2021 he is also in charge of part of the trading business along with the GM.
Heejung Jo
Market Analyst
Analyst in Consultancy in Generandi since 2020, Mrs. Jo has a Degree in Political Science / Degree in International Trade (Double degree) from the Konkuk University (Seoul, South Korea) and a Master in Business Administration (MBA) from the Universidad Autónoma de Madrid.
Before joining Generandi’s trading and Consultancy team, she worked in the Association of Korea International Trade (KITA) (Incheon, South Korea). Mrs. Jo works as an Analyst and trader specialized in database management, consultancy support and commercial support with Korean clients.
FELIPE VILLANO
Risk and Investor Relations Director
Mining Engineer by the Escola Politécnica da Universidade de São Paulo (Brazil), with an extensive experience in the world of consulting, he has been part of Jakko Pöyry Engineering in Brazil at the department of Economic Studies and Business Modeling. In the field of bioenergy, he was responsible for the business development of Cosan Biomassa in Brazil (Bagasse sugarcane pellet plant). Felipe has also worked in investment funds, always responsible for business development.
mercedes izquierdo
ESG Supervisor
Mercedes holds a bachelor degree in Chemistry by the University of Salamanca and a technical degree in occupational risk prevention by Instituto Universitario de Ciencia y Tecnología.
Mercedes Izquierdo is our Quality Systems coordinator. Her responsibilities include the development, implementation and maintenance of the system in line with the required standards, including ISO 9001 and Global Gap.
Mercedes has worked for 9 years as quality control responsible for the food and agriculture industries.
mercedes izquierdo
ESG Supervisor
Mercedes holds a bachelor degree in Chemistry by the University of Salamanca and a technical degree in occupational risk prevention by Instituto Universitario de Ciencia y Tecnología.
Mercedes Izquierdo is our Quality Systems coordinator. Her responsibilities include the development, implementation and maintenance of the system in line with the required standards, including ISO 9001 and Global Gap.
Mercedes has worked for 9 years as quality control responsible for the food and agriculture industries.