Our Team

JUAN PRADOS EDWARDS

 

Managing Director

jprados@generandi.com

 

Forestry Engineer by the Polytechnic University of Madrid, MBA by the ESADE Business School and Master in Viticulture and Enology. Expert in trade operations of wood and biomass, with 20 years of experience in Europe, South America, Asia and Africa. He has extensive knowledge in maritime logistics and operations related to the wood industry. Experience in production of non-timber forest products. Large experience in agri asset management of different crops (vineyard, nuts, olive, rice, herbs, pear, etc.)

 

Since 1998 he has been active in the associative world, where he was Vice President of the European Confederation of Wood Industries, member of the Management of the Spanish Confederation of Wood Businessmen, President of the project of wood promotion "Living with Wood" , member of the PEFC-Spain management and vice president of the Association of Foresters of Madrid.


FELIPE VILLANO 

 

Investor Relation Manager

fvillano@generandi.com

 

Mining Engineer by the Escola Politécnica da Universidade de São Paulo (Brazil), with an extensive experience in the world of consulting, he has been part of Jakko Pöyry Engineering in Brazil at the department of Economic Studies and Business Modeling. In the field of bioenergy, he was responsible for the business development of Cosan Biomassa in Brazil (Bagasse sugarcane pellet plant). Felipe has also worked in investment funds, always responsible for business development.


DANIEL MADRID GARCIA 

 

Consulting & T.O. Manager

dmadrid@generandi.com

 

Forestry Engineer with a Masters Degree in Forest Management by the Polytechnic University of Madrid (Spain), He's been responsible for GENERANDI's Tenchnical Office since 2012, there he has specialized in the international market of pulpwood, panel and biomass, as well as in the Iberian market of industrial wood. He has been an auditor in the control of biomass volumes and stock in biomass power plants, and in international litigations. He is a former member (spokesperson) of the normalization committee 164 of solid biofuels of AENOR (Spanish normalization committees).


JESÚS ZAMORA 

 

Agri-Asset Manager

jzamora@generandi.com

 

Agronomist by the University of Córdoba (Spain). With an experience of more than 20 years as a consultant and project manager, working in agriculture for very representative companies with plantation and irrigation projects, as well as for the agri-food sector with agribusiness projects. I have carried out and coordinated Technological Projects in the Agro World. Through the Technical Department of nursery companies, designers and national consultants such as CGS Engineering.